Capriccio di Mare
For years, Capriccio di Mare has been a beloved fixture in Road Town, known for its authentic Italian flavours and welcoming atmosphere as well as introducing their newest location in Hodges Creek—a modern deli and restaurant offering a fresh take on our classic favourites.
They also have a line of frozen meals delivers the same Capriccio quality with ultimate convenience for the charter industry and for lazy nights at home. As well as a growing selection of Italian specialty products in our Capriccio Retail Range, perfect for creating your own gourmet experience.
@capricciobvi
Services
Website Design & Build (Wix) - Social Media Strategy - Content Creation
KPI's
Increase social following and engagement - Increase online bookings - Increase brand awareness - Drive online sales
Project
A long-time local favorite, Capriccio on the Town has been a go-to spot in Road Town for authentic Italian cuisine and warm, welcoming service. The team expanded their footprint with Capriccio on the Dock at the beginning of 2025—a fresh new restaurant and Italian deli located in Hodges Creek.
What we did
Odyssey Consultancy has had the pleasure of working closely with Mark and the Capriccio team for several years, in collaboration with Jen Balcombe Photography, to create consistent, high-quality content and a thoughtful social media strategy that reflects the heart of the brand.
Most recently, we launched their new website, complete with online reservations and a fully integrated online shopping experience for frozen pre-packed meals as well as Capriccio retail products arriving in the near future —a key step in evolving their digital presence while staying true to their roots.
Results
Looking at the data from 2024 vs 2023:
+66.6% overall website sessions
+248% traffic to the website driven by organic social
+56% in Facebook reach
219% in Instagram reach
+100% Instagram engagment
• • +144% link clicks from Facebook